Lionsgate brings in the big guns to market The Hunger Games

It seems Lionsgate is keen to do all it can to make sure everything goes well for The Hunger Games movie.  The LA Times is reporting that the company has decided to hire the high-profile marketing executive, Terry Press as a consultant for the release of the film.

Press worked for Dreamworks for quite a few years before setting up her own company.  Last year she worked on The Social Network.  That movie went on to gross almost $250 million worldwide.

Her hire marks the first time that Lionsgate has recruited a consultant to work under marketing president Tim Palen. It has more at stake with “The Hunger Games” than on any film before: It’s Lionsgate’s most expensive production and the first of four planned pictures that Wall Street analysts are expecting to bring in hundreds of millions in profits.

Lionsgate’s motion picture group, run by President Joe Drake, is in a difficult spot because of the disappointing performances of “Conan the Barbarian,” “Warrior” and “Abduction” over the last two months.

Lionsgate has also recruited a new executive to run its distribution department, which plans release dates and books films in theaters. Chris Leroy, a former executive vice president of distribution at Walt Disney Studios, is now interim president of distribution for Lionsgate, reporting to Drake. He was the No. 2 distribution executive at Disney until early this year, when he left along with a wave of others who have departed under new Chairman Rich Ross.

 

LA Times

Related posts:

1. Lionsgate Answers Hunger Games Questions about Imax and More
2. The Hunger Games predicted to be a huge winner for Lionsgate
3. Lionsgate Spruiks Hunger Games at Cannes
4. Four Movies for The Hunger Games Franchise
5. Lionsgate Vice Chairman Michael Burns: Hunger Games Hype and Lionsgate Business

Tags: the hunger games movie

Category: Movie, News