Lionsgate U.K. has made a new video-on-demand deal with Domino’s, the pizza delivery company. This deal means Domino’s pizza becomes the first pizza delivery company to bring movies and pizza into British homes.
Customers will order, receive a code, and be able to stream recent titles such as The Hunger Games and What to Expect When You’re Expecting, and library fare such as Scream and Dirty Dancing while eating the pizza of their choice.
The Domino’s Pizza Box Office service rivals streaming rental services such as iTunes and Blinkbox, the VOD service owned by supermarket giant Tesco.
Domino’s sales and marketing director Simon Wallis said: “We pride ourselves on offering a vast choice when it comes to pizza and the same is true of Domino’s Pizza Box Office — whether you’re into action, horror or romcoms, there’s something for every pizza-eating occasion.”
Lionsgate UK COO Guy Avshalom said: “We are delighted to be working with Domino’s on this innovative new service and look forward to bringing our new releases and cult classics to pizza eaters in their homes across the country.”
That is quite awesome. I wonder if they will be doing that in America sometime soon?
Source: Hollywood Reporter